This was the very first TVC we shot – a nerve wrecking experience this was. We had a couple of limitations in trying to bring this Advert to life, one of them being a lack of sufficient light. Our second challenge was having the right location to fit the concept we had in mind.
The name of the product however, gave us the inspiration we needed. He certainly had to ‘jive’ to the occasion and get a fun cast that embraced dance and were afro-centric. Both the cast and crew rose to the occasion to deliver our very first TVC.